Malaysia Airlines Apologizes For ‘Bucket List’ Promotional Campaign







Malaysia Airlines is apologizing after starting a promotional campaign that asked customers to name their bucket list travel destinations. Customers booking tickets between Sept. 1 and the end of the year were asked to name their "bucket list" destinations, with those entering the best answers winning either iPads or plane tickets. Many criticized the idea of a bucket list, which contains items or activities a person wants to complete before they die because of the airline's connection to the worst two airline tragedies this year. Between the disappearance of Malaysia Airlines Flight 370 and the shooting down of Flight 17, a total of 537 lives were lost.