With its hometown of Minneapolis hosting Super Bowl LII on February 4, 2018, AirVūz wanted to do something to show off the city.
Last year, AirVuz produced a mini-documentary called Minneapolis History: The Aerial Experience. However, the story told in this video was largely about the Minneapolis of the 19th and 20th centuries. Given the center stage afforded to Minneapolis by hosting its second Super Bowl, AirVūz decided to update its history and emphasize the transformation that downtown Minneapolis has undergone thus far in the 21st century. This being AirVūz, it is a story that is told primarily through drone video footage.
If the first video was about the birth of Minneapolis as a flour milling center in the late 1800’s and the growth of a modern downtown during the 20th century, the updated story brings these threads current and shows how the city was again reborn in the early 21st century as a place not just for office workers but as a place to live and play as well.
The story shows the central role that professional sports have played in this transformation, notably the construction of Target Field as the new home of the Minnesota Twins, the renovation of Target Center as the home of the Minnesota Timberwolves, and most recently of the construction of US Bank Stadium as the new home of the Minnesota Vikings as well as the venue chosen for Super Bowl LII. Told largely with aerial video taken by AirVūz licensed drone operators, the video shows, from an aerial perspective, how these world-class sports venues have led to a vast amount of new investment in residential buildings, retail and hotels in the areas surrounding the new venues. In creating this video, AirVūz was able to draw upon the extensive drone footage collection that AirVūz has created through various original programming content as well as through contract production work it has done for the Minnesota Vikings and other hometown teams. Thoroughly researched and professionally narrated, the video is intended to be both historically informative and visually entertaining. All drone footage used by AirVūz in this video was captured in strict accordance with Federal Aviation Administration regulations, by AirVūz drone pilots who are fully certified under FAA Section 107. AirVūz drone footage was supplemented by historical footage provided compliments of the Minnesota Historical Society as well as helicopter aerial footage provided by KARE-11 TV, the NBC affiliate for the Minneapolis/St. Paul metro area.